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Ex-Leicester Tigers and England rugby union winger, who since retirement has become a director at social enterprise Switch the Play - an organisation that supports athlete transition through and beyond sport. He is an active ambassador for The Prince’s Trust and does quite a few charity cycle rides, the most recent being the Ride Across Britain in conjunction with Deloitte.Leon says: “It takes quite a bit of training to be able to take part in these types of rides and as I do a lot of my training on my own, it’s important I take all necessary precautions to be as safe as possible when out on the road alone - and being immediately identifiable should something happen. I have one of the less common blood types too, so to have all my vital personal information readily available on one ICE ID band is absolute peace of mind for both me and my family.”


I had a cycling accident at Nad Al Shebha Cycle track, Dubai, UAE in February that resulted in hospitalisation for a week, severe injuries including broken ribs and a collapsed lung, an operation to strap / splint my broken ribs with metal bands, family trauma and time off work. My incident was caused when novice cyclists weren't adhering to the rules of the track and caused me to fall from my bike. Luckily a couple of surgeons were passing and assisted me and called for a ambulance. At the time of the accident I couldn't breathe or move. One of the passing cyclists saw my Ice ID band on my wrist and called my wife immediately. Without this phone call I'm not sure at what point I could have called her. I have told many of my friends this story and it has reminded them of the importance of carrying such wrist bands with important information for loved ones.


Keen road cyclist Linda Hamilton (age 61 from Sydney, Australia) has long worn an ICE ID bracelet because she has an allergy, but it also helped her in another vital way when she had a bad crash and fall. Her head hit the curb and she was knocked out completely, but when she came round the trauma meant she couldn’t remember her husband’s phone number. The other club members found it on her ICE ID bracelet and he was able to rush to the hospital to be with her. Subsequently, some 30 members of Linda’s cycling club got ICE ID’s for themselves and family members.